At Good Time Vintage, we share a profound appreciation for the artistry and engineering of vintage timepieces. Founded in Brooklyn, our journey began with a fascination for mechanical watches from the mid 20th century. My first acquisition, a 1960s Omega, ignited a passion for the intricate mechanics and precision of horology. However, the experience purchasing this watch revealed a significant gap in the retail market, characterized by a lack of transparency and accessibility for enthusiasts seeking quality vintage watches.
We recognize that the process of finding the perfect timepiece can often be overwhelming, with numerous platforms and sellers presenting challenges in terms of trust and authenticity. At Good Time Vintage, we believe that timeless style should be accessible to everyone. That’s why we developed our Principles. We meticulously curate a collection that exemplifies timeless elegance while being committed to providing transparent information about each timepiece, ensuring that you can make informed decisions with confidence. We invite you to explore our collection and discover the perfect watch that speaks to your personal style and history.
We believe trust is earned through fairness and transparency. We believe today’s buyer doesn’t need noise or hype — only clear information and honest guidance. Therefore, at Good Time, we are doing things a little differently. We believe in radical transparency through providing as much data and information as possible as our competitive edge. This store exists for newcomers and seasoned collectors alike — a place to buy quality timepieces with confidence, clarity, and joy.
So we put our principles in writing:
We will always be clear about pricing and condition.
On pricing, we will show as much information as possible, including how we compare to the market.
On condition, we will indicate any known flaws, show all known service history, any aftermarket parts so there will be no surprises when the watch is in the customer’s hands.
No vague listings. No hidden surprises.
Our goal is to build a store that lasts, not make a quick buck. We will always keep margins fair.
We will keep our own costs low so the customer pays less. We do not have a sales & marketing team to feed, no fancy storefront to upkeep, no greedy investors to answer to.
We were customers first so know all the frustrations in purchasing antique timepieces.
We will treat every customer with patience and honesty, whether you’re buying your first vintage watch or your fiftieth. Whether it’s about a particular watch, a general question, or specific transaction, we will be ready to help.
We welcome any questions about our principles, so please feel free to contact us at any time.
At Good Time Vintage, our pricing is simple, transparent, and built to benefit the buyer—not to support bloated retail overhead. We operate with a lean model and a flat 20% profit margin, while traditional retailers often require 50% or more to cover their costs.
A side-by-side comparison, using a $4,000 watch as an example:
| Cost Category | Good Time Vintage | Traditional D2C Retailer |
|---|---|---|
| Acquisition Cost | $4,000 | $4,000 |
| Taxes & Compliance | $200 | $200 |
| Service / Watchmaking | $150 | $150 |
| Delivery & Insurance | $150 | $150 |
| Transaction / Payment Fees | $100 | $100 |
| Warranty / Returns Reserve | $300 | $300 |
| Sales, Content & Marketing | Not included | $600 |
| Facility / Office Overhead | Not included | $500 |
| Payroll / Team Costs | Not included | $700 |
| Subtotal (True Cost) | $4,900 | $6,700 |
| + Markup (20%) | $1,225 | $1,675 |
| Price | $6,125 | $8,375 |